Before we go to the topic I have some questions for you regarding mobile ads monetization.
Are you interested in discovering the strategies top game publishers like Tencent and EA Mobile are implementing to ensure their success?
Did you know that out of all monetization models, in-app advertising is used by 56% of app publishers?
In some cases, top publishers have compelling reasons to go ad-free with their apps, however, relying on “freemium model” or “in-app purchases” isn’t always the best option for beginners. Mostly, in-app advertising is the best way to boost your app monetization and generate revenue quickly.
It is noteworthy that many advertisers incorporate in-app advertising as part of their digital marketing plans. According to a market research firm Newzoo.
Mobile apps revenue for App Store only is projected to increase by 34% to reach $123.7 billion by the year 2020. So, how you are planning to optimize your apps to get the most out of ads monetization.
We have compiled a few useful tips that can help you generate more revenue from your apps.
1. Always update to the latest SDK
If you have integrated your apps with an ad network, always ensure that your apps have the latest versions of the SDKs provided by the network.
Doing so will not only provide the best ad rendering experience for your users but will also enable you to boost your ad monetization.
2. Choosing the right Ad Format for a particular app
It’s also important for publishers to choose the right ad format according to your app’s requisite. For instance, Rewarded Video Ads perform exceptionally well for game publishers.
According to a recent survey of app publishers by Statistica, 75% of game developers believe that rewarded video ads were most effective among all ad formats.
Rewarded video ads increase retention and engagement, prolonging the lifespan of your users. On the contrary, for Ecommerce or News apps, Native ads could perform better as compared to video ads.
But, if you don’t choose ad formats by taking into consideration the behavior and engagement of users, you may lose on potential revenue opportunities.
3. Get higher Fill Rate with Auto Ad Mediation:
Fill Rate is also quite important for your app’s advertising revenue. Fill Rate is calculated by dividing the number of ad impressions and app serves, by the number of times an app requested an ad from a network.
Mobile ad networks like ConsoliAds can help you connect with the top advertisers through its advanced and unbiased auto ad mediation. Through auto ad mediation an ad network can connect your app with multiple ad networks.
So in case, if one ad network fails to send an ad request, other ad networks will take over.
4. Add a Loading Screen before the App’s Launch:
A loading screen of about 5 seconds can be added with minimal efforts. To your mobile app/game which will help in better initialization of ad networks.
Adding a Loading Screen while initiating your app can help you increase fill rates by up to 99%. And the higher fill rate means more revenue.
5. Always consider Testing
Regardless of your ads monetization strategies, continued analysis and optimization are always helpful in beta testing. If you don’t get your users’ approval, your strategies would be useless.
Testing out new ad formats and placements take time and effort but will help increase revenues. Find some suitable channels to ask user’s feedback, analyze their response and then moderate your strategy.
With constant testing, you will be able to gauge the impact on user experience when different formats and placements are used.
Mobile app monetization has the potential to be very lucrative but only if done right. With the right in-app advertising strategy, it is possible to maximize both user happiness and advertising revenue.
And as the mobile app landscape continues to evolve, publishers should always try out new mobile app monetization strategies and regularly measure, adjust, and repeat.